Our Story

Our Beginning

In 2004, Co-Founder and CEO Beth Gerstein couldn’t find a diamond engagement ring that was ethical, sustainable, and traceable. She wanted the sparkling symbol of her commitment to represent more than love; the perfect piece would also respect the planet and protect its future. On a mission to make the jewelry industry more sustainable and ethical, Beth – alongside Eric Grossberg – founded Brilliant Earth in 2005.

Since that first step twenty years ago, we've revolutionized the way jewelry is sourced, crafted, sold, and worn. We do not compromise between quality and conscience – and neither do our customers.

“We started Brilliant Earth in 2005 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry.”

— Beth Gerstein, CEO & Co-Founder

Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.

Our Mission Pillars

Transparency

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you're wearing.

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Sustainability

We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint.

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Compassion

We care about and are committed to our communities, our employees, and the people who help to bring our jewelry to life.

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Inclusion

We support and invest in our diverse teams to ensure every employee knows that they belong, and our designs are always crafted with inclusivity in mind.

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Forever Forward

We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.

Repurposed Metals

We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you're wearing.

Circularity

We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint.

Zero Waste

No single-use plastics by 2050. Zero waste in showrooms and offices by 2033.

Net Zero

We support and invest in our diverse teams to ensure every employee knows that they belong, and our designs are always crafted with inclusivity in mind.

The Brilliant Earth Difference

Expertly Designed Jewelry

Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.

Every Piece Crafted Ethically

Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you're wearing.

Uniquely Yours

We craft our jewelry joyfully, and just for you. Whether it's a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.

The Brilliant Earth Experience

We're Here for You

Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.